Swedish design brand JOY Objects joined forces with Très Bien in Soho to launch Snow & Chartreuse, a new colourway of CHAIR ONE, exclusively for Très Bien
Photography courtesy of JOY and Très Bien
Founded in 2021 as an open space, JOY OBJECTS is the brainchild of Stockholm-based creative Fredrik Paulsen, who has emerged in recent years as one of Sweden’s most renowned designers, working with the likes of Blå Station, Design Miami/ and Finnish company Vaarnii.
The brand creates furniture, objects and ornaments for the home with a playful aesthetic. Now, JOY has teamed up with multi-brand retailer Très Bien, which houses an extensive assortment of contemporary brands, including Acne Studios, IDEA, Magniberg as well as JOY, among others.
Designed and manufactured in Sweden, the limited edition of CHAIR ONE Snow & Chartreuse, which comes in a bright combination of white and sunny yellow, launched last week at the Très Bien Souvenir Shop Market in Soho and online through Très Bien earlier this week.
Fredrik Paulsen presented his new brand JOY during Stockholm Design Week last month and is now bringing the chair to London. Photography by Alex Webb
With his bold colour palettes, Paulsen’s work might embrace daring design combinations with simple lines and a minimalist look, but the end result is never dull and far from boring.
‘Furniture is something we all live with. And like life, I want furniture to be fun and colorful,’ says Fredrik Paulsen.