Ceramics of Italy to present its new tile proposals and ceramic trends at Clerkenwell Design Week 2023
A country with great artisan tradition and small craft workshops that have become established companies over the course of history, Italy is certainly one of the first countries to think about when it comes to the ceramic industry.
Today, the Italian ceramic market counts more than 280 companies located throughout the country with a total turnover of more than 6.5 billion euros.
The industry thus represents a key segment of the country’s home design sector with a high inclination for exports, employing a workforce of about 27,500 people.
The individual segments making up the industry are ceramic tiles, ceramic sanitaryware, tableware, refractory materials and the brick industry where aesthetics and design merge to create wide, creative and innovative architectural solutions.
Speaking of innovation, it is also important to mention that alongside the manufacturing tradition and millenary culture, the Italian ceramic tile industry is focused on new technologies and sustainability.
It’s not surprising that many of the Italian companies that are active on the market adopted targeted strategies to reduce their future environmental impact and have invested in balancing efficiency and eco-sustainability, minimising the consumption of raw materials.
In terms of trends, nature and its elements will continue to be the main sources of inspiration in 2023 through warm, powdery tones, soft and inviting textures, ranging from stucco to coloured earth.
The warm colours range from terracotta to magenta (Pantone’s Colour of the Year 2023, a blend of blue and red that reflects the global zeitgeist and the current period of transition) and periwinkle, blue and green, another on-trend colour.
On the one hand natural tones are popular, while on the other, we’re seeing an interest in vibrant and cheerful hues that allow us to turn our backs on the dull monotony of lockdown and inject fresh energy into products.
While inspired by nature, the colours are saturated and bright, ranging from yellows, reds and oranges through to the blues of water and the sky, while green is another popular shade that coordinates well with all neutral tones.
Based on this panorama and with a view to making the Italian ceramic industry even more international, the Italian Trade Agency, in partnership with Confindustria Ceramica, will bring a selection of the best Italian ceramic tile manufacturers to Clerkenwell Design Week for the second year in a row.
From 23-25 May 2023, twelve Italian companies will display the best of the Made In Italy ceramic industry at the pavilion, Ceramics of Italy, in St John’s Square, London.
By visiting the Italian Pavilion, buyers, architects and designers will have an opportunity not only to see the new Italian tile collections but also to enjoy the Italian networking party on the 24th of May from 6:00 pm to 9:00 pm.
The presence of a delegation of Italian companies at the leading UK show in the design sector also aims to promote the next edition of Cersaie – one of the most important international exhibition of ceramic tile and bathroom furnishings, which will take place in Bologna from 25 to 29 September 2023.
In five days of B2B meetings dedicated to professionals from all over the world, international buyers will have the opportunity to meet the world’s leading manufacturers of surfaces and bathroom furnishings, with the ability to plan meetings in a unique commercial hub.
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