Designed in collaboration with with Italian artist Ivo Bisignano and Belgian brand Serax, FEAST promotes the pleasure of sharing food
British-Israeli chef Yotam Ottolenghi has collaborated with Ivo Bisignano – the artist responsible for all of the Ottolenghi brand graphics – and Belgian design label Serax to launch a new tableware collection. Named FEAST, the colourful collection comprises 100 pieces, all of which are designed to celebrate the sharing of food.
‘We have tried to tell the Ottolenghi story in objects,’ says the chef, who opened his first eponymous delicatessen in London in 2002. ‘It is a story of the tension between the earthy and the sophisticated, between passion and refinement, tradition and novelty.’
The playful assemblage of items – including plates, bowls, cups, glasses, cutlery and serving stands – are designed in a range of styles and colours. Two main motifs dominate the design: an ‘O’-shaped brushstroke for ‘Ottolenghi’, and abstract vegetable shapes.
‘I have an obsession for the O,’ says Ivo Bisignano, formerly the art director for Vogue Italia. ‘The O shape of a face, the O of a circle, a dot, a double dot and of course: the O of Ottolenghi. The continuum of the O shape is something I find very intriguing.’
The stoneware items include eight different sized plates, with finishes ranging from cobalt and aqua blue to mustard yellow, soft pink, cream, black and navy. ‘The plates are like different spices,’ says Bisignano. ‘It is the combination and proportion of the different components that will define the flavour.’
FEAST officially launched on 26 April.
Photography by Emma Lee and Victor Robyn