Thursday, 22 February 2018 15:20

Aldi: TwoPoints.Net shakes up creative branding

Aldi gets new branding from graphic design studio TwoPoints.Net, based in Hamburg.

Published in Rethink
Friday, 09 June 2017 16:44

Rethink: Cricket

London studio NB offers a helping hand as the summer game struggles out of its white trousers and tries to fit into something a little more urban

Published in Rethink
Wednesday, 26 April 2017 12:12

Rethinking Planet Mars

Technology is bringing us ever closer to Mars, but its popular image has barely changed over the past 100 years. As Donald Trump orders Nasa to speed up its efforts to send astronauts to the red planet, Düsseldorf studio Kitto Katsu takes aim at the little green men

Published in Rethink
Thursday, 02 February 2017 00:26

Rethinking Brexit

The UK’s journey into the unknown needs a more upbeat identity. And almost certainly some warm socks. Hamburg-based studio Karl Anders helps out its estranged neighbours

Published in Rethink
Thursday, 01 September 2016 00:09

The British summer

The way that summer is branded is all wrong, over-stimulating us with exotic notions like sunshine and barbecues. Bob Design tells it like it is ...

Published in Rethink
Tuesday, 09 February 2016 00:00

Rethink: IKEA logo

The furniture giant’s products are usually clever and design-focused, so why is its name still trapped in an outdated yellow lozenge? It’s time to take a modular approach, says Daniel Freytag

Published in Rethink

The problem with living outside the law is the inherent lack of security. If crime can contribute to a nation’s GDP, isn’t it time that society gave a bit back, asks Hort?

Published in Rethink
Friday, 16 October 2015 00:00

Charitable giving

Giving has become too complicated. With so many good causes fighting for our attention, donors too could do with a helping hand, says Neue Design Studio

Published in Rethink
Thursday, 30 July 2015 00:00

The Penguin Composition Rules

Swedish graphic-design studio Bedow says it’s time to rewrite the book on blank space

Published in Rethink
Thursday, 02 July 2015 00:00

Berlin branding

With its vibrant culture and tumultuous, divided history, the German capital has many identities. Can they be unified in a single logo? Studio Regular gives it a go

Published in Rethink
Wednesday, 27 May 2015 00:00

LGBT visual language

As Ireland votes in favour of legalising gay marriage, we revisit Lundgren + Lindqvist’s redesign last year of the symbols and flag of the international LGBT movement. The emblem is firmly rooted in the community's history but can be used in virtually any situation – it even works as a punctuation mark

Published in Rethink
Wednesday, 12 November 2014 12:48

Parking signs

Few things make a New Yorker's blood boil more than a ticket on the windshield. Is it time for parking rules to be displayed in a calmer, clearer, perhaps even more charming manner?

Published in Rethink
Thursday, 16 October 2014 11:44

Pictogram humans

In the world of signage, it is men who hail cabs, check in at airports and slide on slippery floors, while women only ever go to the toilet. Isn't it time we made things less gender-specific?

Published in Rethink
Monday, 11 August 2014 14:43

The London boroughs

A strong visual system can bring the capital’s 32 different administrative areas together, and help to celebrate what sets them apart, says (Royal Borough of Kensington and Chelsea-based) design consultancy Two Times Elliott

Published in Rethink
Friday, 23 May 2014 18:00

Rethinking Old Street roundabout

As part of Clerkenwell Design Week 2014, Icon asked six local architects – Alma-nac, Ben Adams Architects, Buckley Gray Yeoman, Farrells, Hawkins Brown – to redesign the east London eyesore. Here, are the results. Send us your efforts and we will feature the best  

Published in Features
Wednesday, 14 May 2014 00:00

LGBT visual language

Swedish studio Lundgren+Lindqvist's emblem is firmly rooted in the HBTQ community's history but can be used in virtually any situation – it even works as a punctuation mark

Published in Rethink
Monday, 23 September 2013 11:00


Could a confident and witty rebrand help to remind the sourdough-obsessed classes of the value of cheap groceries?

Published in Rethink
Wednesday, 10 July 2013 17:03

Pevsner guides

Maddison Graphic refurbishes a venerable institution with a typeface built from architectural elements.

Published in Rethink
Monday, 10 June 2013 18:17


Studio Small has updated Frank Hornby’s beloved toy for the digital age, so that you can create your own designs at the touch of a button.

Published in Rethink
Tuesday, 02 April 2013 16:47

The birth certificate

IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first moments forever.

Published in Rethink
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