Icon meets Form Us With Love 23.05.14

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Icon meets form Us With Love co-founder Jonas Pettersson Nicholas Horowitz

Form Us With Love's Jonas Pettersson discusses funding, functionality and the rights of the user

At Clerkenwell Design Week, we met up with Jonas Pettersson, co-founder of Swedish industrial design studio Form Us With Love, known for its conceptual, minimalistic approach and for challenging the conventional. 

In this video interview, he discusses the merits of public funding for design, the importance of functionality, the Swedish approach and the role of the designer in defending the "rights of the user".



Nicholas Horowitz



Miranda Fitzgerald


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