Friday, 09 June 2017 16:44

Rethink: Cricket

London studio NB offers a helping hand as the summer game struggles out of its white trousers and tries to fit into something a little more urban

Published in Rethink
Wednesday, 17 May 2017 00:00

Studio Temp rebrands the Italian regions

An independent streak runs through Italy’s 20 regions, reflected in their mish-mash of local flags. Lombardy’s Studio Temp calls for a little visual unity

Published in Rethink
Tuesday, 09 February 2016 00:00

Rethink: IKEA logo

The furniture giant’s products are usually clever and design-focused, so why is its name still trapped in an outdated yellow lozenge? It’s time to take a modular approach, says Daniel Freytag

Published in Rethink

The annual publishing conference highlighted the increasingly blurred boundaries between different mediums and initiatives within a magazine brand, says Anja Wohlstrom

Published in Review
Thursday, 22 October 2015 00:00

Food packaging: You are what you eat

Over-indulging on food has always been a symbol of wealth and status. But today, it’s not the produce that counts – it’s the packaging

Published in Features
Thursday, 12 March 2015 00:00

100 Years of Graphic Design

An exhibition featuring works by Max Gill and Jean Jullien is a precursor to the Kemistry Gallery's plans to establish a public institution for graphic design

Published in GALLERY
Wednesday, 17 October 2012 16:18

Ministry of Defence

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions

Published in Rethink
Tuesday, 27 September 2011 14:43


London studio A Practice for Everyday Life steals candy (or at least its packaging) from babies and reclaims it as a sophisticated snack for adults.

Published in Rethink
Friday, 11 March 2011 14:06

The Scouts

The youth movement has spent over 100 years being prepared, but the 21st century seems to have caught it by surprise. Time for a makeover, says communications agency KK Outlet.

Published in Rethink
Wednesday, 02 March 2011 11:02

The cigarette packet

The government proposes selling cigarettes in plain packaging to limit their appeal – could they still look good while warning smokers? We asked graphic design studio Build to light us up

Published in Rethink
Wednesday, 23 February 2011 14:28

The UK passport

Following October’s official redesign of the ultimate symbol of Britishness, we invited London-based design consultancy Bibliothèque to give it a whole new identity.

Published in Rethink