Charitable giving 16.10.15

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Giving has become too complicated. With so many good causes fighting for our attention, donors too could do with a helping hand, says Neue Design Studio

The world is experiencing any number of humanitarian crises. Millions of refugees are fleeing their homes, large areas are being ravaged by war, and desperate people are in need of aid. Yet those of us who have the means to help often feel paralysed, uncertain where to go and what to do. Others may not feel the urge to contribute, because information about global problems is not reaching them effectively.

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The Hub lets you filter projects by selecting issues such as women’s rights and children’s education

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You can let the Hub know relevant personal information

Meanwhile, innumerable humanitarian organisations frantically fight for our attention. As a potential donor with an interest in a certain cause, you first have to find agencies that are tackling the problem you are interested in, then decide which of them to choose, before you can actually go ahead and donate.

Most people want to help specific causes, specific groups or specific countries. They want to take action so that the misfortunes they witness being suffered can be rectified. Yet they end up being increasingly confused and annoyed by multiple charities all struggling to make an impact with their marketing material.

What we feel is missing is a one-stop source to allow people to help those in need – a place where all the causes and organisations are brought together. A place where the various ways you can help are clearly listed. We call it the Charity Hub.

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The Hub tailors suggestions to your interests, sending notifications to your preferred channels at your preferred frequency

The Charity Hub will be an independent web portal where users can browse and sort worthwhile causes based on their particular values and priorities. It gathers information from the major humanitarian organisations and presents all their projects, and the issues they tackle, in one place. There is no need to figure out which charity to approach – you can take direct action in response to the particular story that moves you.

You can also give the Charity Hub selected information about your personal life. For example, it could know the places you’ve visited or the nationalities of your friends or family. You could also let it know what kind of issues engage you, from women’s rights to children’s education, vaccination programmes and so on. Based on this information, the Hub can tailor suggestions for you when it finds causes and charities matching your interests. The road from a thought to action has to be shorter, more immediate, and related to us as thinking and caring human beings – we think the Charity Hub achieves this.

 

Words and images

Neue

 

Above: The Charity Hub helps users to browse charities and causes

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Most people want to help specific causes, specific groups or specific countries. Yet they end up being increasingly confused and annoyed by multiple charities all struggling to make an impact with their marketing material

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