JUser: :_load: Unable to load user with ID: 85

Oki Sato 31.10.12

Chinese Pug rt

The designer behind Japanese studio Nendo, picks five understated things that enhance daily life – "making our days interesting and rich."

Moments that make our days interesting and rich occur frequently, but we often do not recognise them – these are "!" moments. Our aim is for people to feel "!" moments intuitively through our designs. My five most wanted list follows this theme, revealing the "!" between things.


I'd always wanted a Chihuahua or a pug, so I decided to get a cross between the two – he turned four this year. I like that when he stands next to a pug he looks like a Chihuahua and when he stands next to a Chihuahua he looks like a pug. Now I'd like a purebred pug.

mitsuke 2012 detail rt

Mitsuke Masayasu ceramics

Since collaborating with the ceramicist on a project in 2010, I have been a big fan. Although he has an extremely precise painting technique, somewhat like a machine, I can see the warm feeling of human process in his work. The contrast between these two aspects intrigues me. He is part of a new generation of craftsman in the Japanese tradition.

dark noon02 rt

Dark Noon watch, Nendo

This is the first watch I designed. I am fascinated by the way the face changes by the perpetual movement of the hands. I find designing with this movement really interesting, and I think that in future I want to find a new way of expressing or interpreting the space between different times.

7181339617 4b2cd21122 k rt

Eclair, Stohrer

I often eat sweet things between meetings at our office. We don't have many rules, but one is that we can only eat three sweets a day. I have a few favourite sweet and cake shops in every city and, in Paris, Stohrer is the best – although I am seriously worried I will die of diabetes.


ECO, KYBER SmartMarker

People have been talking about how all our surroundings will become digitalised for a long time now. But in our everyday life, we are still stuck between digital and analogue. I am not sure if this pen is convenient, but it might be a symbolic product of the situation.



Oki Sato

quotes story

Moments that make our days interesting and rich occur frequently – these are "!" moments.

Leave a comment

Click to show