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From Ilse Crawford to Isay Weinfeld, ten leading industry figures tell us their most important creative principles – how design and architecture should feel, what it should do, and for whom and when “Design should express order, simplicity and, most importantly, a sense of timelessness.” “Nostalgia for the past and utopian dreams for the future prevent us from looking at our present.” “Architecture should connect people and nature.” “Light is an event, a humanistic gesture, something that makes people feel closer.” “Observation is the key. Design is about a problem, and the challenge to seek a solution that is both functional and aesthetic. Design is storytelling.” “Design is a frame for life, it makes us feel human, it makes us feel alive.” “Only through generosity, vulnerability and an expanded sense of what it means to be human can we creatively engage difference in conditions of uncertainty and rapid change.” “Good design is achieved by insisting, insistently.” “Just enough is more and do no harm.” “Treat objects as if they animate; as function pets or working companions.” |
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