100% Design 23.02.12

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Media 10, Icon's parent company, has taken over 100% Design, London's premier design show. 100% runs alongside the London Design Festival in September, and to direct the show Media 10 has poached William Knight, previously the LDF deputy director for eight years. 100% Design will be a more coherent show than ever before, thanks to the decision to divide the show into 4 clearly defined hubs: Interiors; Eco design and Build; Office and Kitchens and Bathrooms, all in the Earls Court Two venue.

William Knight says about his new role: "For me, the opportunity to reignite the excitement around the show and value of 100% Design – the original UK interiors show – was too good to turn down. It's a really exciting challenge."

There has been an enthusiastic response to the changes from the industry. "Exciting news about the new show director of 100% Design," said designer and journalist Max Fraser, author of the London Design Guide. "Visitors to design fairs expect more stimulating features that offer inspiration beyond the usual commercial imperatives," he added.

100% Design this year will see the return of some of the best design brands in the world. The events programme and seminar series will be another stand-out feature – the 200-seat auditorium will be the setting for a global debate series, with live video feeds from around the world. And to give visitors even more reason to stick around, a Michelin-starred chef will be on hand to provide the best food at a design event anywhere.

100% Design will be at Earls Court Two, 19-22nd September





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