Homemade is Best: Ikea Cookbook 08.08.11

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Ikea has released a free cookbook of 30 traditional Swedish recipes. Homemade is Best includes instructions for baking a variety of biscuits, buns and cakes, but the icing comes courtesy of its unusual presentation.

Carl Kleiner's photographs for the 140-page book have been art-directed by Staffan Lamm and Christoffer Persson of Stockholm-based advertising agency Forsman & Bodenfors, and are inspired by high fashion and Japanese minimalism. As befits a book by the kings of flatpack, each recipe is reduced to its component parts, with standard baking elements – flour, eggs, milk, cocoa – arranged in precise linear patterns. Individual spices are laid out in rows, liquids are artfully tear-dropped and solid ingredients are shaped into geometric forms. Though some liberties are taken with the actual measurements, each photograph incorporates all the ingredients you would need to make the corresponding treat. A second photograph shows the completed recipe.

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"We wanted something fresh and unique," says Lamm of the book, which is currently only available in Sweden. "There are already a lot of good cookbooks out there so we decided to put a very strong focus on the images and to present them in a new and spectacular way."

In an era where people are becoming increasingly wary about what's lurking in their food, the visual emphasis on ingredients seems appropriate. So are there any plans to expand the concept? "We would very much like to do a follow-up," says Persson. "Just imagine how cool colourful vegetables would look."

 

Image

Carl Kleiner

 

Words

Christien Garcia

quotes story

Carl Kleiner's photographs for the 140-page book have been art-directed by Forsman & Bodenfors, and are inspired by high fashion and Japanese minimalism

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