Designjunction in Milan 04.04.11

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image: Michael Sodeau Partnership

At next week's Milan Furniture Fair, there'll be a new exhibition dedicated to showcasing the best in British design. Designjunction will be taking over the Zegna showroom in the heart of Zona Tortona to bring together products from exclusive brands including Modus, Innermost, Benchmark and Anglepoise.

The space will be decked out with lighting installations, a pop-up shop and displays that fill the showroom's entire ground floor, all art directed by British designer Michael Sodeau, who has created stationery for design company ANYTHING since 2008 (pictured).

Designjunction's doors will be open throughout the week, but make you sure pop by on 13 April when Icon will be there to co-host the launch party.

In light of recent events in Japan, all proceeds from Michael Sodeau and Suikosha's pop-up shop will go to the Japanese Red Cross Society who are working in the region to provide shelter and food and to help rebuild communities.

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image: Knotty Bubble Chandelier by Roll&Hill





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