Masataka Matsumura womenswear collection 07.07.10

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Giuliano Fujiwara AI10 11 20 rt

Origami was the starting point for Masataka Matsumura's first womenswear collection for the Italian-Japanese fashion brand Giuliano Fujiwara. It launched at Milan fashion week in February.

The art of folding paper has inspired each garment to create unusual shapes. Big pleats and rough folds create jackets that look boxy and loosely follow the contours of the body.

Matsumura selected materials with a thick, robust quality and slightly stiff texture, such as wool crepe and leather, to enhance the sculptural look of the outer garments.

In contrast, the skirts and dresses are much more body conscious, wrapping tight around the body and using softer and more fluid fabrics.

The collection also features footwear, jewellery and bags that have the same roughness and simplicity as the garments. The shoes are unusual hooves of leather – Matsumura uses the same techniques of folding and pleating to 
create little "wings" around the heels. The result is strangely elegant and surprisingly wearable.

Giuliano Fujiwara was founded by Yoshiaki Fujiwara in 1986 and quickly became a cult menswear label. The first womenswear collection will be in stores this autumn.



Johanna Agerman

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The art of folding paper has inspired each garment to create unusual shapes

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