Inspired by the open pages of a book, Campaign decided to create bookshelves from pleated sheets of cardboard for the Foldaway bookshop at 10 Heddon Street. It's a simple but striking way of creating shelving and the whole point of the design is that it's temporary – it can easily be dismounted and recycled afterwards.
Pop up shops and temporary pavilions are everywhere these days, perpetuating a "new rough" aesthetic of cardboard and scrap material. Last summer, third-year architecture students at the University of Cambridge built the Cardboard Banquet pavilion, while earlier this month Carmody Groarke built a temporary restaurant for Bistrotheque on top of the Westfield shopping centre in Stratford, using materials borrowed from the mega-mall's construction site.
The Foldaway bookshop will be open for the duration of the London Festival of Architecture (until 4 July) and is stocked with specialist architecture titles from Riba Bookshops. To help visitors browse, there are several book recommendations by London-based architects and critics featured throughout the shop.
The space will also serve as a hub for the LFA in the centre of town, a stretch rather naffly dubbed "Nash Ramblas". Apart from book buying, visitors can also come for talks – we look forward to the How To Read event by the School of Life on 4 July.
For the programme go to www.clairecurtice.co.uk/foldaway