New store by Guise architects 22.02.10

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When you step into Fifth Avenue Shoe Repair's new store in Stockholm, you'd be excused for thinking that you entered an art installation.

The Swedish fashion label is best known for dismantling and re-imagining traditional tailoring to create strong and original silhouettes. Jani Kristoffersen and Andreas Ferm of Guise have followed suit by creating a minimalist space where the artfully created shelving systems present the clothes and accessories like objets d'art rather than consumer products.

The main feature in the otherwise completely white interior is a black, double helix-shaped shelving unit that reaches from floor to ceiling. It is made from sheets of folded metal and looks like a surreal staircase that presents belts, handbags and shoes.

For freestanding and wall-mounted shelving Guise designed matrixes of cubic spaces made from thin steel rods. These structures – custom made for specific locations in the store – are fitted with removable thin black steel plates so that it functions both as shelving and clothing rails.

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 Words

Nicola Churchward

quotes story

Jani Kristoffersen and Andreas Ferm of Guise have followed suit by creating a minimalist space where the artfully created shelving systems present the clothes and accessories like objets d'art rather than consumer products

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