100% Design has changed its name to Design London and moved to a new venue in an emerging design hub
Design trade fair Design London – formerly known as 100% Design – has announced its move to Magazine London, a new venue in Greenwich, for the event scheduled to take place during this year's London Design Festival.
A quarter of century after the event was first created, then called 100% Design, the architecture and design fair will move from Kensington Olympia to the new events space that opened in 2019. Magazine London is a purpose-built event space on the Greenwich Peninsula, an area undergoing major redevelopment to create new cultural and residential spaces, including the Tide, a new elevated park designed by Diller, Scofidio and Renfro, the architects behind New York's Highline.
As well as the new park, part of which opened last year and incorporated public artworks from artists including Morag Myerscough and Damien Hirst, Greenwich Peninsula is home to the O2 arena and cultural spaces such as the NOW Gallery. During London Design Festival, Greenwich Peninsula will also open as a Design District, with several buildings opening in September, including a range of new workspaces designed specifically for the creative industries, described in plans as 'affordable, flexible, dirty or clean' workspaces. As part of the plans to turn the area into a design hub, the developer worked with eight architects, including 6a and David Kohn, on 16 new buildings to house studios within a new district, creating a mix of different styles of buildings on a blank canvas of the area.
Magazine London launched in summer 2019 as a major new events space and one of the few in London of its size. The whole venue has a capacity of 10,000, with over 19,000 sqm of indoor and outdoor space looking over the river and accessible by Tube, boat and cable car.
Design London will host brands and designers from across architecture and design, offering showcase space for new projects, products and materials, as well as a new programme of events and talks. The fair will take place from 16-19 September, during LDF, which takes place across London from 12-20 September 2020. The full programme for the festival is set to be announced in March.