Matter Matters 05.05.16

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As bold geometric forms and vibrant colours take over consumer fashion, Flora Leung’s Hong Kong-based label is exactly on trend

The creative director of the Hong Kong-based Matter Matters, Flora Leung, trained both as a fashion and graphic designer, and her background is immediately discernible from her brand’s latest bold and blocky collection. ‘We merge different materials and colours, creating simple geometric silhouettes that are seldom seen in handbags and wallets,’ she explains.

The label fuses creative influences, from the cheerful pastels of the Memphis group to the clean lines of the Bauhaus and the bold yet refined forms of art deco. ‘Geometric shapes and bright colour have fascinated me since my teens. They are simple, eye-catching and make me happy,’ says Leung, singling out David Hockney’s paintings as a source of inspiration for their depictions of whimsical scenes encountered in daily life.

The brand’s offerings are stocked internationally and available online, but its flagship store in Hong Kong is run as a gallery, offering a wide range of Matter Matters’ goods, as well as carefully curated pieces by like-minded designers. ‘Style-wise, Europe celebrates individual differences. The Asian way is almost the opposite – here people emphasise the views and goals of the groups they belong to.’ The point is moot – far more important is that Matter Matters succeeds in straddling both worlds with consummate ease, offering both individuality and common ground for its fans.

 

Words

Peter Smisek

quotes story

Geometric shapes and bright colour have fascinated me since my teens. They are simple, eye-catching and make me happy

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