Our Bond With Brands 23.09.15

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The Design Museum’s exhibition Like Me: Our Bond With Brands is running for the duration of LDF. Simon Glynn of branding agency Lippincott, which curated the show, features in our current issue

An exhibition examining the bond between people and brands is running at the Design Museum for the duration of London Design Festival.

Like Me: Our Bond With Brands, curated by Lippincott, the creative consultancy behind the Coca-Cola ribbon, the Campbell’s soup label and the latest Starbucks siren, shows the pervasiveness of brands while reassessing the roles consumers play in their creation. The interactive exhibition encourages visitors to ask: who’s branding who?

In our current issue, Simon Glynn, European head of Lippincott, asks whether we should be happy to live in the age of branding. After all, he says, it is the brands that are in thrall to us, not the other way round. “Brands are only powerful as long as they connect with us, and lose their power when they don’t. We should rejoice, not regret [their presence] because a world where companies meet human needs is surely better than one in which they don’t.”

Do you agree? Pick up a copy of Icon 148: Cities to read the full article and let us know what you think using the comment box below

 

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Brands are only powerful as long as they connect with us, and lose their power when they don’t. We should rejoice, not regret [their presence] because a world where companies meet human needs is surely better than one in which they don’t

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