The UK's largest design trade show has found a new home for its 21st year at Olympia in West Kensington
100% Design, the largest design trade show in the UK, has found a new home for its 21st year at the London Design Festival, moving to Olympia London in West Kensington.
From 23 to 26 September, more than 400 exhibitors will be taking over the Grand and West halls, with this year’s show centred around the theme “Design in Colour”. “What I love about 100% Design is that it changes. Each time you go, there are new influences,” says designer Paul Cocksedge.
Eau de Lumière collection for Designheure
A’a Glass light presented by Nude Designs
This is most evident in the changes in theme from year to year. This year’s focus on colour has led to a thoughtful series of talks and installations focusing on the effect and role of colour in design. Winy Maas, director of MVRDV, will be addressing his practice’s continued use of colour in its architectural projects, notably the recent Markthal in Rotterdam. Architecture’s apprehensive relationship with the use of colour will also be the topic of a discussion led by Peter Murray alongside designer Morag Myerscough, David Batchelor, and the founding director of DSDHA, David Hills.
Ilse Crawford, whose Cathay Pacific lounge is featured in this issue, will be headlining the talks on the Wednesday, bringing her understanding of human-centered design to the fore, focusing on natural tones and materiality. Other speakers include designers Rogier van der Heide and Pavlo Schtakleff.
Dunas Chair for Inclass
Kolpa’s bathtub and washbasin combination
100% Design aims not to be just a passive display of work, but also a place to interact: in addition to the talks, Olympia will also play host to the Central Bar, a collaboration between Studio Design UK and Perspex Acrylic Brand, and the Half-Three Cafe, designed around the concept of tea-drinking as a multi-sensory experience. For the cafe, Italian furniture maker Piaval has produced and designed a custom chair.
As Philippe Starck reflected after last year’s event, there were “a lot of interesting things, very well done, very alive and sparkling with creativity”. So, if past experiences are anything to go by, 100% Design will again be well worth visiting.
Above: Central Bar Pavilion by Studio Design UK