Thursday, 22 February 2018 15:20

Aldi: TwoPoints.Net shakes up creative branding

Aldi gets new branding from graphic design studio TwoPoints.Net, based in Hamburg.

Published in Rethink

Cutesy food packaging, Pokemon Go, adult ball pits … why can’t we all just grow up, wonders Debika Ray

Published in Comment
Friday, 09 June 2017 16:44

Rethink: Cricket

London studio NB offers a helping hand as the summer game struggles out of its white trousers and tries to fit into something a little more urban

Published in Rethink
Wednesday, 26 April 2017 12:12

Rethinking Planet Mars

Technology is bringing us ever closer to Mars, but its popular image has barely changed over the past 100 years. As Donald Trump orders Nasa to speed up its efforts to send astronauts to the red planet, Düsseldorf studio Kitto Katsu takes aim at the little green men

Published in Rethink
Wednesday, 16 March 2016 00:00

Hawaiian Airlines

Seattle-based designer Paul Wylde has designed the new first-class cabins for Hawaiian Airlines. He talks about the importance of branding and its close ties with cabin design

Published in News
Tuesday, 09 February 2016 00:00

Rethink: IKEA logo

The furniture giant’s products are usually clever and design-focused, so why is its name still trapped in an outdated yellow lozenge? It’s time to take a modular approach, says Daniel Freytag

Published in Rethink
Friday, 15 January 2016 00:00

Brands give us something to believe in

Perhaps we should be happy to live in the age of branding? After all, it is the brands that are in thrall to us, not the other way round

Published in Comment
Thursday, 22 October 2015 00:00

Food packaging: You are what you eat

Over-indulging on food has always been a symbol of wealth and status. But today, it’s not the produce that counts – it’s the packaging

Published in Features
Wednesday, 23 September 2015 00:00

Our Bond With Brands

The Design Museum’s exhibition Like Me: Our Bond With Brands is running for the duration of LDF. Simon Glynn of branding agency Lippincott, which curated the show, features in our current issue

Published in News
Monday, 04 August 2014 01:00

Manuals 1: Design & Identity Guidelines

The way that corporations styled themselves in the 1960s and 70s was ruled by big books full of the smallest details, says Steve Parnell

Published in Review
Wednesday, 28 November 2012 10:18

Funeral directors

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Published in Rethink
Wednesday, 17 October 2012 16:18

Ministry of Defence

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions

Published in Rethink