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The Icon 20/20 Designers: Troika 01.05.09

Troika AllTheTime02

All the Time in the World, Heathrow Terminal 5

Conny Freyer, Sebastien Noel and Eva Rucki have found a way to champion both new technology and old technology. Their studio, London-based Troika, is best known to a general audience for its two pieces of decorative design at Heathrow Terminal 5: Cloud and All the Time in the World. But Troika has also astutely put itself 
at the forefront of a new wave of digital and interaction designers by writing the definitive book about the field, Digital by Design (Thames & Hudson). And in a future where "appropriate design" is going to become a dominant philosophy, Troika has shown the beauty and pleasure that can be found in reviving neglected technologies of the recent past, rather than getting lost in the pursuit of the next new thing. Among the signs that that the world is starting to take notice is the fact that it was nominated for not one but three Brit Insurance Designs of the Year awards this year.

TroikaStudio bw

Troika AllTheTime02-1

All the Time in the World, Heathrow Terminal 5

 

Image

Adam Laycock

 

Words

Justin McGuirk, Johanna Agerman, William Wiles, Anna Bates, Beatrice Galilee, Oliver Wainwright, Alex Pasternack, Matthew Barac, Sean Dodson

 

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