The Icon 20/20 Designers: Gareth Pugh 01.05.09


Spring/Summer collection, 2009

Even though fashion designer Pugh is just 28, he has a 14-year career behind him. Starting out as costume designer for the English National Youth Theatre at the age of 14, performance and spectacle have always been the watchwords of this London-based designer. Since he graduated from Central Saint Martins in 2003 with a collection that used balloons to accentuate the models' joints and limbs he has been regarded as the one to watch of London's emerging designers. "He's really the first of his generation to get the same acclaim as someone like Alexander McQueen," says Oriole Cullen, the Victoria & Albert museum's curator of modern fashion. "What's interesting is also that he was determined to make it from the start, his graduation show was pure spectacle, 
he knew how to use it for his advantage."





Adam Laycock



Justin McGuirk, Johanna Agerman, William Wiles, Anna Bates, Beatrice Galilee, Oliver Wainwright, Alex Pasternack, Matthew Barac, Sean Dodson


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