The Icon 20/20 Designers: Front 01.05.09

MorosoSoftWoodenSofa

Soft Wooden Sofa, 2008

"It's bizarre that in 2009 it is seen as unusual that we are four women working together," says Sofia Lagerkvist, who founded the Swedish design studio Front with Charlotte von der Lancken, Anna Lindgren and Katja Sävström in 2003. "But if our practice [means] more female designers start their own companies, that's really good."

Since the start, Front's main interest has been the process of design, rather than the look of the finished product. Its first project left the design of wallpapers and coat hooks to pet snakes and mice. The Sketch furniture project allowed the group to draw chairs in the air and realise them using motion-capture and rapid prototyping technologies. And this spring, at last, the studio has taken its ideas to the mass market, with the Svarva lamps and Selma chair for flatpack giant Ikea. Milan this year sees Front launching products with some of the biggest names in the industry: Moroso, Magis and Established & Sons.

Front image bw

 

Image

Adam Laycock

 

Words

Justin McGuirk, Johanna Agerman, William Wiles, Anna Bates, Beatrice Galilee, Oliver Wainwright, Alex Pasternack, Matthew Barac, Sean Dodson

 

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