The Icon 20/20 Designers: Area/Code 01.04.09

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ConQwest for Qwest wireless, 2003

"I think I've been in eight cities in ten days," says Kevin Slavin, managing director and co-founder - with Frank Lantz - of Area/Code. "A lot of people want to speak to us, so we have to talk." Since the company was founded in 2005 it has specialised in multimedia games and entertainment. For Paola Antonelli, curator of architecture and design at New York's Museum of Modern Art, who nominated Area/Code, the firm typifies a future for design that is neither entirely physical nor wholly virtual. Area/Code has also developed interesting ways to turn the solitary medium of computer games into a group activity. For example, for the Euro 2008 football championship it developed Together Everywhere for Puma, using mobile phone technology to connect supporters of the same team. Every time your team scored your mobile would ring and connect you with ten other supporters.

frank and kevin press bw

 

Image

Adam Laycock

 

Words

Justin McGuirk, Johanna Agerman, William Wiles, Anna Bates, Beatrice Galilee, Oliver Wainwright, Alex Pasternack, Matthew Barac, Sean Dodson

 

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