Future 50: Visual Editions 01.08.13

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Icon asked a dozen experts and practitioners to nominate the people they think are, in some way, shaping the future. The resulting list of global talent is a snapshot that shows how young designers and architects are pushing the boundaries of their disciplines and trying to change the world

Anna Gerber and Britt Iversen founded Visual Editions in 2010 to bridge a gap they could see opening up in book publishing: "On the one hand, there are beautiful, coffee table books that look wonderful and are fantastic objects; on the other, there are disposable, really cheap paperbacks that, we think, live better on Kindle than they're worth producing." Visual Editions sets out to challenge the form of the book, making affordable objects that are also worth keeping. Their first publication was the original "experimental" novel, The Life and Opinions of Tristram Shandy, designed by A Practice for Everyday Life, and nominated by the Design Museum as a Design of the Year 2011. Since then, they've produced the intricate, die-cut Tree of Codes by Jonathan Safran Foer, which cuts into Bruno Schulz's The Street of Crocodiles to create a new text; and Composition No.1, which is both a 150-page book of loose pages in a box and an accompanying app that shuffles the page.






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