Future 50: Supermachine 01.08.13

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Icon asked a dozen experts and practitioners to nominate the people they think are, in some way, shaping the future. The resulting list of global talent is a snapshot that shows how young designers and architects are pushing the boundaries of their disciplines and trying to change the world

Supermachine is a multi-disciplinary design studio founded in 2009 by Thai architect Pitupong Chaowakul, who did graduate studies at The Berlage Institute in Holland. Based in Bangkok, Supermachine's projects are extremely diverse, comprising architecture – including shopping malls and university buildings with agitated, pixelated facades – and vibrant pop interiors and exhibition designs, as well as products. "Our work is very much ideas based," Chaowakul explains, "We are eternally digging to find good ideas." They are known for their imaginative concepts and have conducted provocative research into the infrastructure of flood defences, have designed a scheme to allow electrical lines to safely travel through city trees (and allow the cables to be lived in by animals), and put forward a proposal for the Thai house of the future. They have also created boutique street carts for Bangkok's informal vendors and pop-up stages and temporary installations for the Big Mountain Music Festival, Asia's answer to Burning Man.


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