Future 50: Nelly Ben Hayoun 01.08.13

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Nelly Ben Hayoun and super k sonic booum Gold 2 photo by Chris Foster rt

Icon asked a dozen experts and practitioners to nominate the people they think are, in some way, shaping the future. The resulting list of global talent is a snapshot that shows how young designers and architects are pushing the boundaries of their disciplines and trying to change the world

"Design should be embedded in a physical experience," says designer Nelly Ben Hayoun. "It should be something you remember, like seeing a painting and remembering the tone of it." Since graduating from the Royal College of Art in London, Ben Hayoun has concentrated her efforts on creating work that blurs the boundaries between, and disrupts the hierarchies of, architecture, design, technology and science. Her work places the public at the heart of scientific spaces and ideas, whether it is her armchair that recreates the experience of the Soyuz rocket launch or the experience of being in the Super K observatory in Japan. Most recently, Ben Hayoun formed the International Space Orchestra with NASA (a documentary about this is currently on world tour) and has been appointed designer of experiences for the SETI (Search for Extraterrestrial Intelligence) Institute – for which she will carry out research during a residency at London's Victoria & Albert Museum.






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