Future 50: Thorunn Arnadottir 01.08.13

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Icon asked a dozen experts and practitioners to nominate the people they think are, in some way, shaping the future. The resulting list of global talent is a snapshot that shows how young designers and architects are pushing the boundaries of their disciplines and trying to change the world

Designer Thorunn Arnadottir is based in Reykjavik, having studied at the Royal College of Arts in London and the Iceland Academy of the Arts in her native land. She has worked with the likes of Swarovski and the Victoria & Albert Museum, and her first product – Pyro Pets – is about to be launched. "There is a huge emphasis on 'designer makers' at the moment and there seems to be a lot of platforms for designers to sell directly to consumers," Arnadottir says. "But at the same time I am worried that the gap between industry and designers is widening." This has led to her most recent venture that explores production possibilities in Iceland and collaborating with the companies and craftspeople she finds interesting. "The idea is to create products that have a relevant link to their origin," she says. "Both production-wise and culturally." Arnadottir is developing a method of design and production that could point to a more sustainable business model.


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