Future 50: Analogia Project 01.08.13

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Icon asked a dozen experts and practitioners to nominate the people they think are, in some way, shaping the future. The resulting list of global talent is a snapshot that shows how young designers and architects are pushing the boundaries of their disciplines and trying to change the world

Analogia Project takes the familiar and renders it fantastic. Set in stark white environments, their best known installations comprise well-known objects sketched in the air using black wool on a digitally designed web of transparent threads. The finished work is an imaginary world that questions our familiarity with physical space. "We take inspiration from local culture and history, collaborate with master craftsmen and keep up-to-date with new technologies," say co-founders Andrea Mancuso and Emilia Serra. "Every new project for us is a pretext to reflect on the relationship between these knowledge fields." Earlier this year they collaborated with master ceramist Alessio Sarri on Storywall, a collection of tiles that accurately reproduces archaeological fragments and ruins from various sites around Italy. The project explores the relationship between design, archaeology and craftsmanship, reminding us that the past is still living in the present. "The aim," say Mancuso and Serra, "is to explore new visual semiotic languages through an interpretation of digital craftsmanship."


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