Everybody’s Free by Hood 21.05.15

Inspired by the domestic interior, Hood's installation at Strata Tiles' showroom aims to provide CDW visitors with a more immersive experience than the average design show

Taking over the basement of 62 Clerkenwell Road, ex-RCA design duo Hood are examining the rituals of the domestic interior – especially during times of strife – for their installation at Strata Tiles' showroom. "It's a particularly relevant issue right now, as we are faced with one of the severest housing crisis in London for a century," says Hood's Alana Madden.

Starting on the pavement, with a window display containing a three-dimensional collage made from layers of different finishes, the installation leads visitors down to a fully tiled, bathhouse-like room complete with seating and a specially made film. On the way, they pass totemic plinths inspired by household shrines, made from offcuts of Strata Tiles' products.

"The installation slowly reveals different elements and takes the visitor on a journey of discovery. We want to break down the objects and components that are considered to make a home and personal space, and ask what defines them and how we are reflected in them," says Hood's Ninnie Yeo. It is this journey into a usually inaccessible space that is at the crux of Hood's plan. "The goal is to leave visitors with something they remember, an alternative to the passive spectatorship normally experienced at design shows," adds Madden.

Everybody's Free runs at 19-21, May at Studio 62, 62 Clerkenwell Road, EC1M 5PX

 

Words

Laura Snoad

 

Above: Alana Madden and Ninnie Yeo of Hood

quotes story

It's a particularly relevant issue right now, as we are faced with one of the severest housing crisis in London for a century

Leave a comment

Click to show