Wednesday, 20 February 2013 11:00

British coinage system

As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson's set of coins for the digital age.

Published in Rethink
Wednesday, 28 November 2012 10:18

Funeral directors

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Published in Rethink
Wednesday, 17 October 2012 16:18

Ministry of Defence

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions

Published in Rethink
Tuesday, 21 August 2012 14:38

US road signs

An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a new direction.

Published in Rethink
Tuesday, 17 July 2012 10:37

The ABC rule

It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension.

Published in Rethink
Tuesday, 10 April 2012 10:31

Dulux paint

A bad DIY experience prompted the designers at Founded to redesign the humble paint can as a container that saves space, time and effort, as well as being easy on the eye.

Published in Rethink
Monday, 12 March 2012 14:13

Catalan Wines

The designers at Toormix are big fans of their local tipple, but worry that it suffers from a lack of coherent branding. Here’s their solution.

Published in Rethink
Monday, 27 February 2012 09:40

Spinning cursor

Mind Design has achieved the impossible -– it has devised a way to make those slow, excruciating minutes you spend sitting in front of Apple’s “spinning wheel of doom” into a delightful moment of inspiration. No excuse for a tea break, then …

Published in Rethink
Monday, 19 December 2011 16:57


The dingy packages, parcels and envelopes of the Royal Mail get a makeover, to make the experience of visiting a post office almost as exciting as receiving a letter – even if the actual post office remains the same.

Published in Rethink
Wednesday, 16 November 2011 14:27

The car registration plate

Unless you’re the proud owner of “BIG DAV 1”, the code on the front of your car doesn’t tell the world much about you or your vehicle. Paris-based studio Artworklove has a plan to change that.

Published in Rethink
Tuesday, 27 September 2011 14:43


London studio A Practice for Everyday Life steals candy (or at least its packaging) from babies and reclaims it as a sophisticated snack for adults.

Published in Rethink
Thursday, 30 June 2011 04:49

The receipt

London design consultancy BERG turns a forgettable scrap of till roll into a personalised, networked paper “app”.

Published in Rethink
Friday, 11 March 2011 14:06

The Scouts

The youth movement has spent over 100 years being prepared, but the 21st century seems to have caught it by surprise. Time for a makeover, says communications agency KK Outlet.

Published in Rethink
Wednesday, 02 March 2011 11:02

The cigarette packet

The government proposes selling cigarettes in plain packaging to limit their appeal – could they still look good while warning smokers? We asked graphic design studio Build to light us up

Published in Rethink
Wednesday, 23 February 2011 14:28

The UK passport

Following October’s official redesign of the ultimate symbol of Britishness, we invited London-based design consultancy Bibliothèque to give it a whole new identity.

Published in Rethink
Monday, 29 March 2010 13:30

Swiss Minarets

At the end of last year, the Swiss voted to ban the construction of minarets. We asked architects to respond to the move, and suggest designs appropriate to a less tolerant Switzerland.

Published in Rethink
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