Tjep’s store for VilaSofa 16.02.09

Written by 

words Gurjit Degun

Dutch design studio Tjep has designed an interior for new Dutch furniture brand VilaSofa, an up-market version of Ikea. It includes a till on wheels.

Rather than create a sleek-looking space, Tjep wanted to give the showroom a sense of speed (VilaSofa's concept is to deliver furniture within 48 hours), so it based the design on a warehouse. Walls and section dividers are decorated with logos typically used in packaging and transportation, and the showroom furniture is made out of plywood to give it a raw, crate-like aesthetic.

But this isn't any warehouse, it's "a magical one," says Tjep founder Frank Tjepkema, "to create a feeling that will aspire to buying." To create this magic feeling, the back wall is decorated with huge cutouts in the shape of domestic symbols such as chandeliers, balconies, and picture frames. Once customers have decided what to buy, the till - in the form of an enlarged toddler's tricycle - is wheeled over by shop assistants.

top image The back wall has cutouts in the shape of domestic symbols

image The mobile till

image The showroom is decorated with symbols typically used in packaging

image The children’s play area

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