Creative 30 25.09.08

words Penelope Shaw

Vice magazine has launched its first creative talent competition, Creative 30, in collaboration with Volvo, Yahoo and The Independent. They are hoping to unearth the best UK-based creatives from any discipline.

“We’ve had a variety of entrants from cake-bakers to acrobats to illustrators,” says Andrew Creighton, CEO of the Vice Media Group Europe.

The brief is completely open; as long as you are resident in the UK and feel you can demonstrate noteworthy creativity, you are eligible to enter. A judging panel of eight editors, directors and designers will select a shortlist of 30 entrants.

Fifteen of these have already been selected; the Creative 30 panel approached industry “icons” – such as design critic Stephen Bayley, illustrator Daisy de Villeneuve and icon editor Justin McGuirk – to each nominate someone they considered eligible for the prize. Vice has produced short videos for each nominee, giving an insight into their work and creative expression.

“We are looking for something different and amazing,” says Creighton. “We’re looking for creativity in thought processes, artistry or individual imagination.”

The competition closes this Sunday. On 20 October, all 30 video profiles will be available online for the public to vote for the winner of The People’s Prize, which is a Volvo C30 R-DESIGN. There is also a separate Panel Prize awarded by the judging panel, of £10,000.

top video Max Lamb, furniture designer, nominated by Justin McGuirk

Sophie Kern, illustrator, nominated by Peter Fowler

Zoe Lee, shoe designer, nominated by Vivienne Westwood

Jessica Pemberton, illustrator and designer, nominated by Daisy De Villeneuve

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