Japanese T-shirt company Graniph has announced the finalists of their second annual international design award. 31 designs were chosen out of 15,000 entries. The competition is targeted at young designers, giving them the freedom to create whatever they want.
"We don't set a specific brief because it shows us what the latest and newest trends are," says Melanie Feindt, art director of Graniph. "Last year a massive majority of the entries focused on global warming and recycling and green ideas. At the moment we are moving away from a time of harsh graphic design and this year the entries were much more fluid and cute."
"Peace Love, Rabbit Foot', designed by Cho Jo Tzu, won the competition. "The winning design stood out because we really liked the word, Peace, and the cute message of the peaceful rabbit, it says so much," says Feindt.
All of the winning designs will be produced and sold by Graniph; gold prize is 1 million yen ($9,000), silver 100,000 yen ($900) and bronze 50,000 yen ($450). "The reason we offer a cash prize is to support young artists," says Feindt. "It's not only to showcase the designs but also to showcase the artist or designer. We want to introduce new talent."
The winning T-shirts will be sold on Graniph's website from 7 July.