Rethink: The birth certificate

02 April 2013

IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first moments forever.

Rethink: British coinage system

20 February 2013

As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson's set of coins for the digital age.

Rethink: Funeral directors

28 November 2012

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Rethink: Ministry of Defence

17 October 2012

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions.

Rethink: US road signs

21 August 2012

An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a new direction.

Rethink: The ABC rule

17 July 2012

It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension.

Haribo

29 September 2011

London studio A Practice for Everyday Life steals candy (or at least its packaging) from babies and reclaims it as a sophisticated snack for adults.

Rethink: Haribo

27 September 2011

London studio A Practice for Everyday Life steals candy (or at least its packaging) from babies and reclaims it as a sophisticated snack for adults.

Rethink: The Scouts

11 March 2011

The youth movement has spent over 100 years being prepared, but the 21st century seems to have caught it by surprise. Time for a makeover, says communications agency KK Outlet.

Rethink: The cigarette packet

02 March 2011

The government proposes selling cigarettes in plain packaging to limit their appeal – could they still look good while warning smokers? We asked graphic design studio Build to light us up.

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