Rethink: Oyster Card

Monday, 14 April 2014 15:40

The Londoner’s passport has been updated for the smartphone era, with a bold graphic treatment that conveys the city’s status as a centre for cutting-edge design.

Rethink: Aldi

Monday, 23 September 2013 10:00

Could a confident and witty rebrand help to remind the sourdough-obsessed classes of the value of cheap groceries?

Rethink: Pevsner guides

Wednesday, 10 July 2013 16:03

Maddison Graphic refurbishes a venerable institution with a typeface built from architectural elements.

Rethink: Meccano

Monday, 10 June 2013 17:17

Studio Small has updated Frank Hornby’s beloved toy for the digital age, so that you can create your own designs at the touch of a button.

Rethink: The birth certificate

Tuesday, 02 April 2013 15:47

IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first moments forever.

Rethink: British coinage system

Wednesday, 20 February 2013 11:00

As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson's set of coins for the digital age.

Rethink: Funeral directors

Wednesday, 28 November 2012 10:18

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Rethink: Ministry of Defence

Wednesday, 17 October 2012 15:18

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions.

Published in NEWS

Rethink: US road signs

Tuesday, 21 August 2012 13:38

An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a new direction.

Rethink: The ABC rule

Tuesday, 17 July 2012 09:37

It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension.

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