words Rosie Spencer
“It’s this small naive world and it really contrasts with the things that Reuge usually sells, which are about status and showing that you have a luxury piece on your desk – usually their models are called things like Jetlag or Manhattan,” says course leader Augustin Scott de Martinville. “It plays music by Ennio Morricone, which is suited to this because it’s a bit cheesy but at the same time quite beautiful.”
For the students’ first workshop, for a project with Nestlé, they worked with Spanish designer Marti Guixé. “It was a really good jumpstart for them to start with him, he was encouraging them to do crazy things,” says Scott de Martinville. “We had one student who spent the whole week smashing Ferrero Rochers to make them flat.” Nicolas Fardet’s slightly less destructive project has been taken on by Nestlé – a bite-sized chocolate with a golden ribbon attached, that gives the feeling of eating a cherry as you pull it away from the ribbon with your mouth. “What’s interesting is that with Nestlé we’re not talking about limited editions, we’re talking about millions and millions of pieces,” says Scott de Martinville.
Also focusing on the simpler end of the “luxury” market, Jacques-Elie Rybeyron created a non-disposable, 1950s-style shaving set. “It raises questions about why these objects don’t exist now – why do we only have Gillette-style throwaway things to shave with, or things with motors, electrical appliances,” says Scott de Martinville.