About the icon design trail

Launched in 2004, the icon design trail is the only independent guide to the London Design Festival. It dominates the London design scene with over 100,000 copies circulated during the Festival at participating events. The guide is also available free with the October issue of icon magazine. In 2010 we will also be publishing a trail during the Milan Furniture Fair in April free with icon magazine May issue.

Readers and target audience

Key opinion formers in the architecture and design industry
Professionals in the media and creative sector
International visitors to the city
Design-concious consumers and public
Students in creative education