Wednesday, 12 November 2014 12:48

Parking signs

Few things make a New Yorker’s blood boil more than a ticket on the windshield. Is it time for parking rules to be displayed in a calmer, clearer, perhaps even more charming manner?

Published in Rethink
Thursday, 16 October 2014 10:44

Pictogram humans

In the world of signage, it is men who hail cabs, check in at airports and slide on slippery floors, while women only ever go to the toilet. Isn’t it time we made things less gender-specific?

Published in Rethink
Monday, 11 August 2014 13:43

The London boroughs

A strong visual system can bring the capital’s 32 different administrative areas together, and help to celebrate what sets them apart, says (Royal Borough of Kensington and Chelsea-based) design consultancy Two Times Elliott

Published in Rethink
Friday, 23 May 2014 17:00

Rethinking Old Street roundabout

As part of Clerkenwell Design Week 2014, Icon asked six local architects – Alma-nac, Ben Adams Architects, Buckley Gray Yeoman, Farrells, Hawkins Brown – to redesign the east London eyesore. Here, are the results. Send us your efforts and we will feature the best  

Published in Features
Wednesday, 14 May 2014 11:15

HBTQ symbol

Swedish studio Lundgren+Lindqvist’s emblem is firmly rooted in the HBTQ community’s history but can be used in virtually any situation – it even works as a punctuation mark

Published in Rethink
Monday, 23 September 2013 10:00


Could a confident and witty rebrand help to remind the sourdough-obsessed classes of the value of cheap groceries?

Published in Rethink
Wednesday, 10 July 2013 16:03

Pevsner guides

Maddison Graphic refurbishes a venerable institution with a typeface built from architectural elements.

Published in Rethink
Monday, 10 June 2013 17:17


Studio Small has updated Frank Hornby’s beloved toy for the digital age, so that you can create your own designs at the touch of a button.

Published in Rethink
Tuesday, 02 April 2013 15:47

The birth certificate

IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first moments forever.

Published in Rethink
Wednesday, 20 February 2013 11:00

British coinage system

As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson’s set of coins for the digital age.

Published in Rethink
Wednesday, 28 November 2012 10:18

Funeral directors

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Published in Rethink
Wednesday, 17 October 2012 15:18

Ministry of Defence

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions

Published in Rethink
Tuesday, 21 August 2012 13:38

US road signs

An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a new direction.

Published in Rethink
Tuesday, 17 July 2012 09:37

The ABC rule

It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension.

Published in Rethink
Tuesday, 10 April 2012 09:31

Dulux paint

A bad DIY experience prompted the designers at Founded to redesign the humble paint can as a container that saves space, time and effort, as well as being easy on the eye.

Published in Rethink
Monday, 12 March 2012 14:13

Catalan Wines

The designers at Toormix are big fans of their local tipple, but worry that it suffers from a lack of coherent branding. Here’s their solution.

Published in Rethink
Monday, 27 February 2012 09:40

Spinning cursor

Mind Design has achieved the impossible -– it has devised a way to make those slow, excruciating minutes you spend sitting in front of Apple’s “spinning wheel of doom” into a delightful moment of inspiration. No excuse for a tea break, then …

Published in Rethink
Monday, 19 December 2011 16:57


The dingy packages, parcels and envelopes of the Royal Mail get a makeover, to make the experience of visiting a post office almost as exciting as receiving a letter – even if the actual post office remains the same.

Published in Rethink
Wednesday, 16 November 2011 14:27

The car registration plate

Unless you’re the proud owner of “BIG DAV 1”, the code on the front of your car doesn’t tell the world much about you or your vehicle. Paris-based studio Artworklove has a plan to change that.

Published in Rethink
Tuesday, 27 September 2011 13:43


London studio A Practice for Everyday Life steals candy (or at least its packaging) from babies and reclaims it as a sophisticated snack for adults.

Published in Rethink
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