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Tuesday, 09 February 2016 00:00

IKEA logo

The furniture giant’s products are usually clever and design-focused, so why is its name still trapped in an outdated yellow lozenge? It’s time to take a modular approach, says Daniel Freytag

Published in Rethink

The problem with living outside the law is the inherent lack of security. If crime can contribute to a nation’s GDP, isn’t it time that society gave a bit back, asks Hort?

Published in Rethink
Friday, 16 October 2015 00:00

Charitable giving

Giving has become too complicated. With so many good causes fighting for our attention, donors too could do with a helping hand, says Neue Design Studio

Published in Rethink
Thursday, 30 July 2015 00:00

The Penguin Composition Rules

Swedish graphic-design studio Bedow says it’s time to rewrite the book on blank space

Published in Rethink
Thursday, 02 July 2015 00:00

Berlin branding

With its vibrant culture and tumultuous, divided history, the German capital has many identities. Can they be unified in a single logo? Studio Regular gives it a go

Published in Rethink
Wednesday, 27 May 2015 00:00

LGBT visual language

As Ireland votes in favour of legalising gay marriage, we revisit Lundgren + Lindqvist’s redesign last year of the symbols and flag of the international LGBT movement. The emblem is firmly rooted in the community's history but can be used in virtually any situation – it even works as a punctuation mark

Published in Rethink
Wednesday, 12 November 2014 12:48

Parking signs

Few things make a New Yorker's blood boil more than a ticket on the windshield. Is it time for parking rules to be displayed in a calmer, clearer, perhaps even more charming manner?

Published in Rethink
Thursday, 16 October 2014 11:44

Pictogram humans

In the world of signage, it is men who hail cabs, check in at airports and slide on slippery floors, while women only ever go to the toilet. Isn't it time we made things less gender-specific?

Published in Rethink
Monday, 11 August 2014 14:43

The London boroughs

A strong visual system can bring the capital’s 32 different administrative areas together, and help to celebrate what sets them apart, says (Royal Borough of Kensington and Chelsea-based) design consultancy Two Times Elliott

Published in Rethink
Friday, 23 May 2014 18:00

Rethinking Old Street roundabout

As part of Clerkenwell Design Week 2014, Icon asked six local architects – Alma-nac, Ben Adams Architects, Buckley Gray Yeoman, Farrells, Hawkins Brown – to redesign the east London eyesore. Here, are the results. Send us your efforts and we will feature the best  

Published in Features
Wednesday, 14 May 2014 00:00

LGBT visual language

Swedish studio Lundgren+Lindqvist's emblem is firmly rooted in the HBTQ community's history but can be used in virtually any situation – it even works as a punctuation mark

Published in Rethink
Monday, 23 September 2013 11:00


Could a confident and witty rebrand help to remind the sourdough-obsessed classes of the value of cheap groceries?

Published in Rethink
Wednesday, 10 July 2013 17:03

Pevsner guides

Maddison Graphic refurbishes a venerable institution with a typeface built from architectural elements.

Published in Rethink
Monday, 10 June 2013 18:17


Studio Small has updated Frank Hornby’s beloved toy for the digital age, so that you can create your own designs at the touch of a button.

Published in Rethink
Tuesday, 02 April 2013 16:47

The birth certificate

IWANT design takes a look at the single most important piece of paper in your life. This rethink aims to make the birth certificate worth treasuring: a multi-format document that records your first moments forever.

Published in Rethink
Wednesday, 20 February 2013 11:00

British coinage system

As payment becomes more convenient, coins seem increasingly cumbersome, so some streamlining is necessary if we are to continue using them. Here is Studio Thomson's set of coins for the digital age.

Published in Rethink
Wednesday, 28 November 2012 10:18

Funeral directors

Funerals have never had the greatest of images, but that is no reason for them to be organised in drab offices on the outskirts of town, says Studio Makgill.

Published in Rethink
Wednesday, 17 October 2012 16:18

Ministry of Defence

Manchester studio MayNinth decided to test its mettle by declaring war on the image of one of its least favourite institutions

Published in Rethink
Tuesday, 21 August 2012 14:38

US road signs

An American road trip can be thwarted at the first turn-off by the confusing array of shields and arrows used to guide drivers through the highway network. Manual Creative decides to take things in a new direction.

Published in Rethink
Tuesday, 17 July 2012 10:37

The ABC rule

It seems this simple design tool is a little too simple for some. Magpie Studio proposes another dimension.

Published in Rethink
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